The tourist office had been studying for more than a year, together with Aupied2lalettre, the possibility of acquiring 3D XXL Troyes La Champagne letters. Since September 2020, they have become unmissable for tourists passing through the area.
The president of the tourist office explains the objective of these large letters:
“The objective was to create a simple, robust, colourful, removable, luminous structure, capable of blending into different contexts and settings, and of becoming the property of every resident and tourist — the ‘instagrammable’ reference likely to make the territory and the brand shine.
Our intention, particularly in this year of health crisis, was to work with a local company that would meet all our expectations.”
The Grand Est region is home to one of the major players in the manufacture of these structures — the company Aupied2lalettre, based in the Ardennes.
“Troyes La Champagne wanted to favour a module that residents and tourists could make their own, allowing them to take THE souvenir photo that reflects who they are.
Whether you come as a family, with friends or as a couple, local goodwill will allow you to live a unique experience.”
What could be more impactful for raising awareness of a tourist brand than displaying it in XXL?
The benefits are multiple:
- Introducing a new large-format communication channel,
- Encouraging communication on social media,
- Capitalising on digital reach,
- Building brand awareness,
- Bringing residents and tourists together around the brand and the values it represents.
Personalisation of the structure:
In order to keep these letters in step with local events and news, coverings are produced throughout the year.
Miniatures:
With the aim of spreading the Troyes La Champagne brand, miniature versions of the XXL letters were manufactured by Aupied2lalettre.
Replicas in painted aluminium and others in PVC with various printed personalisations.