Sandvik Coromant is, above all, a name that needs no introduction. A world leader in the manufacture of cutting tools, machining solutions and expertise, enabling the creation of industrial standards in global metalworking. When such a brand inaugurates its new French headquarters, every detail matters. Every surface speaks. Every material sends a message.
Au Pied de la Lettre manufactured the giant Coromant logo in brushed aluminium — a sober, precise, premium piece, installed at the reception of the brand new French site.
A new headquarters worthy of a global brand
Sandvik Coromant entrusted the construction of its new French site to developer EXIA. This sustainable building, certified BREEAM Very Good, is equipped with the very latest technologies. It houses a Sandvik Coromant Center, a dedicated space for innovation and interaction with clients and partners.
According to Marcel Bellorini, Sales Cluster Manager France, this new site offers a modern, forward-looking, connected and sustainable space for visitors and employees alike.
Such a space deserved a visual signature to match. Sober. Solid. Immediately recognisable.
The “C”: a simple form, a total demand
The Coromant logo is a “C”. A form that appears simple at first glance. In reality, one of the most demanding to manufacture in 3D volume.
No angles. Only curves. A constant cross-section from start to finish. A precise inner return. And above all — a material that forgives nothing: brushed aluminium.
Unlike epoxy paint which conceals imperfections, brushed aluminium reveals them. Every weld must be invisible. Every surface, perfect. Every radius of curvature, constant.
This is exactly the type of challenge our teams master.
Premium manufacturing, from A to Z
For the giant Coromant logo, the manufacturing chain mobilised the most advanced skills in our workshops:
- Precise rolling of the aluminium for a perfectly regular curve along the entire length
- Continuous welds entirely reworked and levelled — invisible after finishing
- Directional brushing of the entire surface, single direction, with no rework
- Circular base in aluminium, ensuring stability without ground anchoring
- Premium finish with no paint — raw aluminium, brushed, left in its natural nobility
From raw aluminium sheet to the piece installed at the reception: nothing is subcontracted. Everything is manufactured in-house, in our Fleigneux workshops.
A piece that speaks at reception
Placed in the entrance space of the new headquarters, the Coromant logo does not seek to impress through its size. It impresses through its quality. Through its reflections. Through the way natural light glides over the brushed aluminium and reveals the volume of the piece.
That is what a well-designed corporate giant logo looks like: it does not decorate a space, it defines its tone. From the moment of entry, the visitor understands what world they are entering. Demanding. Precise. High-end.
Au Pied de la Lettre expertise in the service of major industrial brands
Since 2018, Au Pied de la Lettre has been manufacturing giant logos and XXL monumental letters for local authorities, events and major brands. Décathlon, Hublot, Airbnb, Garden Padel at Roland-Garros: every project is unique, every structure is manufactured in-house, from A to Z, in our Ardennes workshops.
The Coromant logo illustrates another facet of our expertise: the ability to work for premium corporate environments, where precision and finish take precedence over the spectacular.
Sandvik Coromant had a new headquarters. We gave it its entrance signature.
Do you have a project for a giant logo, monumental letters or bespoke corporate signage? Major brand, headquarters, reception space: let’s talk.