Hublot: a brand that does nothing by halves
There are brands that demand something different. Hublot, the world-renowned Swiss watchmaking manufacture, is one of them. Every detail matters. Materials speak for themselves. The surface must be worthy of a name that has embodied excellence for decades.
When Hublot entrusts its XXL giant logo to Au Pied de la Lettre, an absolute standard of excellence is therefore imposed from the outset. No compromise. No approximation. A result that is, from the very first glance, worthy of the brand.
A complex symbol, a sculpture in its own right
The Hublot logo is not a letter. It is a sculpture. Two vertical uprights connected by two arcs — one concave, one convex — that correspond with absolute geometric precision. Every curve must be perfect. The radius, constant. The junction between the flat and the curved, imperceptible.
Reproducing this symbol as a 3D monumental logo requires expertise that very few manufacturers in France possess. The arcs demand millimetric rolling. The vertical uprights, irreproachable flatness. And the assembly of the whole must produce a piece that appears to have been cast from a single block, when in fact it is the result of dozens of distinct operations.
This is precisely the challenge that Au Pied de la Lettre, French leader in the manufacture of monumental logos and XXL structures, took on. And delivered.
Matt white meets mirror steel
This project introduces a combination of materials that is rare in our production. On one side, the matt white logo — a soft, luminous finish that absorbs light without aggressiveness. On the other, the polished mirror stainless steel base — a surface that perfectly reflects the lawn, the sky and the dark stone facade of the building.
Between the two, a striking contrast. The opaque white of the logo floats above the base which, in turn, disappears into its surroundings through total reflection. The structure does not weigh on the space. It exists. It asserts itself without imposing itself — which is, at its core, the very definition of understated luxury.
Every visitor who passes in front of this installation sees something different depending on the time of day, the light, the season. The base changes. The logo remains.
A mirror base: technique and aesthetics in the service of prestige
Achieving a mirror polish on a base of this dimension is no minor operation. The surface must be perfectly flat — the slightest defect is magnified by the reflective effect. Every angle must be sharp. Every edge, clean.
Furthermore, two adjustable lighting spots are integrated directly onto the top of the base. At night, they project a raking light across the white logo, creating an effect of texture and depth that no photograph fully captures. This is why this monumental structure exists equally well in full daylight and at nightfall — two atmospheres, one single piece.
On site: a presence that asserts itself quietly
Placed on the lawn in front of the dark stone facade, the giant Hublot structure does not occupy the space. It qualifies it. The mirror base blends into the lawn, reflecting the architecture. The white logo emerges, calm, certain of itself.
That is XXL communication in the service of a luxury brand: not seeking to impress through size, but through precision. Not decorating. Affirming.
Au Pied de la Lettre expertise: excellence as standard
This project illustrates a reality we have defended for years. Manufacturing for a luxury brand is not simply enlarging a logo. It is understanding what that brand embodies, and finding the materials, finishes and details that make the piece immediately recognisable as its own.
At Au Pied de la Lettre, we master steel, aluminium, rolling, welding, painting and polishing from A to Z. Everything is done in-house. Chance has no place here. Nothing is left to chance. And when a client like Hublot entrusts us with their symbol, we bring all of this expertise to bear on a single ambition: to deliver beyond what was expected.
The giant Hublot logo is today the most silent and most eloquent demonstration of that.
Do you have a project for a giant logo, an XXL monumental structure or a prestige installation? Luxury brand, corporate, events: let’s talk.
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