Aupied2lalettre

Giant Letters Lac de Madine: Au Pied 2 La Lettre wins the tender and delivers the new XXL signage

redac — Mon, 08 Jun 2026 07:55:01 +0000

A new visual identity for one of the Grand Est’s largest tourist sites

It is with great pride that Au Pied 2 La Lettre was selected following the tender launched by the managers of Lac de Madine for the design, manufacture and installation of several major elements of its new signage.

Located in the heart of the Parc naturel régional de Lorraine, between Metz, Verdun and Nancy, Lac de Madine is one of the most important tourist destinations in the Grand Est region. A true nature destination, it welcomes hundreds of thousands of visitors every year who come to enjoy its water activities, beaches, preserved natural spaces, leisure facilities and exceptional environment.

With the aim of strengthening its appeal and visibility, the site manager launched an ambitious overhaul of its outdoor signage to improve visitor reception while developing its presence on social media.

A strategy focused on visibility and visitor experience

Today, the image of a destination is built as much online as on site. Lac de Madine wanted to modernise its site entrances and create new visual points of interest allowing visitors to share their experience.

The objective was twofold: modernise the site’s visual identity, and create photogenic installations encouraging content sharing on social media.

Why Lac de Madine chose Au Pied 2 La Lettre

Au Pied 2 La Lettre stood out thanks to several key strengths: fast production capacity, complete project management from concept to installation, genuine design expertise, geographical proximity within the Grand Est region, and a proven track record on projects across France and Europe.

Our full mastery of the production chain also allows us to deliver high-performance solutions while optimising costs. Above all — our ability to respond to all of a site’s signage needs in a single global offer: site entrances, XXL structures, selfie spots, illuminated totems, directional signage.

Solutions deployed at Lac de Madine

Several complementary installations were designed, manufactured and installed by our teams:

A curved faux 3D structure integrated into a roundabout, enhancing one of the site’s main entrances
A straight faux 3D structure at the site entrance, ensuring immediate identification on arrival
XXL 3D giant letters — self-weighted, moveable and illuminated at night — a must-visit selfie spot
Illuminated totems to guide visitors while reinforcing the site’s visual identity

Ecological and durable solutions

All installed structures were designed to ensure a long service life, using robust, recyclable materials requiring minimal maintenance.

A new landmark project for Au Pied 2 La Lettre

This project perfectly illustrates our ability to support local authorities, tourist offices, tourist destinations and site managers in their territorial development projects.

We warmly thank the teams at Lac de Madine for their trust. We are proud to have contributed to this new milestone in the development of this iconic Grand Est site.

Do you have a project for giant letters, monumental signage or tourist destination branding? Local authority, tourist office, natural site: let’s talk.

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Giant Logo SIA 2026: an XXL colourful structure at the heart of the Salon International de l’Agriculture

redac — Fri, 05 Jun 2026 19:35:20 +0000

There are events that must be earned. The Salon International de l’Agriculture is one of them. Hundreds of thousands of visitors. Professionals from across Europe. An unmissable agricultural event, the largest on the continent. It is in this exceptional setting that the giant SIA logo was installed, signed Au Pied de la Lettre, French leader in the manufacture of XXL monumental structures.

Reproducing the visual identity of the SIA carries an immense responsibility. Every colour must be respected. Every detail, held. No concession on the finish is conceivable — not here, not in this place.

A composition designed to make an impact from the entrance

The SIA monumental structure is not simply three letters on a white background. It is a visual universe in its own right. Ten coloured discs — pink, green, yellow, blue — arranged in a grid on a white lacquered panel. A central logo on an intense green background. A white diamond-plate aluminium base highlighted with a bold yellow.

Everything breathes vitality. Everything evokes nature, rurality, the joy of the great agricultural gathering.

Reproducing this identity in 3D volume is a double challenge. Respecting every colour to the exact shade of the official brand guidelines. Giving each disc the right diameter, the right relief, the right depth. At Au Pied de la Lettre, this is exactly the type of constraint we love.

In the workshops: from raw steel to colour

The workshop photos tell the story better than any words. The raw metal base, massive, ground down by a focused technician. The white structure standing, the first discs in place, the handling straps still attached. The workshop alive as it should be — with sheets of metal, pallets, pieces in progress.

This is where every XXL giant logo from Au Pied de la Lettre is born.

For SIA 2026, our teams mobilised the full manufacturing chain: CNC laser cutting for perfect circles to the millimetre, epoxy paint in five distinct shades faithful to the official brand guidelines, assembly on a stable diamond-plate aluminium base with no ground anchoring, and complete finishing in-house. From raw steel to the monumental structure delivered on site, we subcontract nothing.

The discs: when detail becomes signature

It is the detail that makes all the difference. Where others might have simply applied flat colour, we manufactured ten discs in 3D volume, each projecting from the background panel. Each disc has its own thickness. Each curve is perfect.

This work required a fully bespoke manufacturing process. Each circle cut by laser. Each edge rolled with precision. The junction between the discs and the white panel had to be clean, sharp, with no visible gap.

This kind of detail sums up well what we do at Au Pied de la Lettre. Not simply manufacturing giant structures. Understanding a visual identity and translating it into steel, down to the last millimetre.

On site: a presence that defines the space

Installed outside the Parc des Expositions, beneath the large LED ring of Pavillon 4, the giant SIA logo does not seek to blend into the surroundings. It captures them. Within moments, it becomes the natural visual landmark of the event.

Visitors converge towards it. Photos follow one after another. Self-supporting, with no heavy anchoring in the ground, it can be repositioned as needed. Every image shared on social media becomes, effortlessly, an XXL communication action for the brand. That is the power of a well-designed monumental logo: it does not decorate, it embodies.

Au Pied de la Lettre expertise: far more than a manufacturer

Behind every project that leaves our workshops, there is a method. A method built project after project, over the years.

Au Pied de la Lettre is not a printer that simply enlarges things. We are first and foremost metalwork manufacturers, mastering steel, aluminium, rolling, welding and finishing from A to Z. A colour slightly off brand, a visible weld, a misaligned disc: these imperfections never reach the client. They are corrected in the workshop, before they are even noticed.

This expertise allows us today to work for both local authorities and internationally renowned events. The giant SIA 2026 logo is, without doubt, the most colourful demonstration of that.

Do you have a project for giant letters, an XXL logo or a monumental structure? Local authority, brand, event agency: let’s talk.

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Giant Letters Marcq-en-Barœul: an XXL luminous and sculptural structure for a town with an art de vivre

redac — Tue, 02 Jun 2026 16:33:55 +0000

There are towns that have a personality. Marcq-en-Barœul is one of them. Residential, dynamic, attached to its identity. A commune in the North of France like no other. When it entrusts its visual signature to Au Pied de la Lettre, it is this personality that must be translated into steel, light and grand scale.

The result? A luminous XXL monumental structure, assembled in our Fleigneux workshops, ready to become the town’s new visual landmark.

A composition in two registers, a single identity

The Marcq-en-Barœul giant structure is not simply letters placed on a base. It is made up of two distinct elements, conceived together from the very start.

On one side, the sculptural logo — an organic form in free curves, evoking movement, lightness and elegance. On the other, the MARCQ EN BARŒUL lettering in massive white typography, accompanied by the signature “UN ART DE VIVRE” engraved on the navy blue base.

Two registers. Two visual languages. One coherent, immediately identifiable whole.

In the workshops: when complexity becomes signature

The workshop photos tell the story. The Marcq-en-Barœul sculptural logo is not a simple form. It is made up of dozens of rolled, bent aluminium bands, assembled point by point on a welding table. Each curve must simultaneously meet constraints of shape and structural strength.

A technician kneeling, tool in hand, adjusting the final welds. Behind him, the structure takes shape. The final form begins to emerge — that airy movement that contrasts with the massiveness of the letters.

For Marcq-en-Barœul, the manufacturing chain mobilised the full range of Au Pied de la Lettre’s expertise:

Rolling and bending of aluminium bands for perfectly regular curves
Bespoke assembly with no pre-existing template — every form is unique
Continuous welds invisible after finishing
XXL lettering in white typography, massive and legible from a distance
White lacquered epoxy paint across the entire structure
Navy blue diamond-plate aluminium base, with “UN ART DE VIVRE” inscription in white letters
Integrated RGB LED lighting, offering an infinite chromatic range — shown here in purple/pink during workshop testing

Nothing is subcontracted. From the first strip of metal to the luminous structure delivered on site, everything is manufactured in-house, in Fleigneux in the Ardennes.

Light as a second material

What strikes you in the final photo is the light. The sculptural logo illuminates from within. Purple floods the curves, reveals the volumes, transforms a metal structure into a luminous work.

This is not a projector placed beside it. It is an RGB LED system integrated from the very first design stage, concealed within the structure, controlled to offer an infinite range of colours and atmospheres. By day, the structure is white, sculptural, elegant. By night, it radiates.

That is what a well-designed XXL communication piece looks like: a structure that never truly switches off.

Moveable, instagrammable, durable

The Marcq-en-Barœul structure was designed to adapt. Mounted on a self-supporting base without heavy anchoring, it can be repositioned according to the town’s needs — public square, event, inauguration, Christmas market.

Self-supporting. Moveable. Luminous. Instagrammable.

Every visitor who passes in front of it becomes, effortlessly, an ambassador for the town. Every photo shared is a free communication action for Marcq-en-Barœul. That is the power of a well-designed giant logo: it works for the town, 24 hours a day.

Au Pied de la Lettre expertise: French manufacturer of monumental structures

Since 2018, Au Pied de la Lettre has been designing and manufacturing giant letters and XXL logos for local authorities, brands and events. Towns, festivals, major brands: every project is unique, every structure is manufactured in-house, from A to Z, in our Ardennes workshops.

Marcq-en-Barœul had its identity. We gave it its physical presence.

Do you have a project for giant letters, an XXL logo or a luminous monumental structure for your town or event? Let’s talk.

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Giant Letters Café Joyeux: the yellow that does good, in grand scale

redac — Fri, 29 May 2026 18:49:39 +0000

Café Joyeux: a brand that carries a powerful message

Café Joyeux is, above all, a mission. The mission to include, to value and to make extraordinary teams shine. Every café opening is an event, a celebration as much as an inauguration. Furthermore, every new site deserves a visual signature that matches the emotion the brand naturally generates.

It is in this spirit that Au Pied de la Lettre, French leader in the manufacture of giant letters and monumental logos, manufactured the giant letters JOYEUX — six characters in vivid yellow, massive, radiant and reusable from opening to opening.

A yellow that means business

The Café Joyeux yellow is not just any yellow. It is a precise, warm shade, immediately associated with the brand and its values. The slightest chromatic drift would betray the visual identity that thousands of customers recognise instantly.

Our teams therefore worked from the brand’s official reference to formulate a matching epoxy paint to the nearest thousandth. The workshop photos show this perfectly: the letters hanging in the powder coating booth, suspended on hooks, receiving a uniform coat on all their faces, edges and backs. Not a single angle is forgotten. Not a single surface escapes the finishing process.

The result speaks for itself: a full, matt, uniform yellow that pops and lasts.

In the workshops: six letters, six characters

The workshop photos tell the story better than any words. Laid on the floor, the giant letters JOYEUX span several metres in length. Each character is a piece in its own right — studied, cut, assembled and welded individually before being painted.

Our teams mobilised the full manufacturing chain:

CNC laser cutting for perfect shapes, to the millimetre
Curve rolling: the O, J and U require specific precision work
Continuous welds, imperceptible after painting
Powder coating in booth, each letter suspended individually for a uniform finish on all faces
Quality control before packaging — no imperfection leaves the workshop

The flight case: an innovation designed for reuse

This is the detail that makes all the difference for Café Joyeux. The giant letters JOYEUX are not manufactured for a single opening. They accompany the brand from inauguration to inauguration, from city to city.

To guarantee this mobility without risk, Au Pied de la Lettre designed bespoke flight cases — reinforced cases, fitted with wheels, handles and professional security fastenings. Each letter finds its place inside, protected, wedged, ready to travel.

The letters therefore arrive on site in perfect condition. They are installed in a matter of minutes. They return to their case after the event, without a scratch. This flight case system represents a smart investment — a structure that lasts, travels and shines as many times as the brand decides.

On site: when the letters celebrate

Placed in front of the Café Joyeux, the giant letters immediately become the backdrop of the inauguration. The team gathers around them, arms raised, smiles wide. Photos follow one after another. Every image shared on social media becomes, naturally, an XXL communication action for the brand.

That is the power of a well-designed giant letter: it does not decorate. It unites, it celebrates and it embodies.

Au Pied de la Lettre expertise in the service of projects that matter

At Au Pied de la Lettre, we manufacture for global brands, local authorities and legendary sporting events. But some projects have a particular flavour.

Café Joyeux is one of them. Behind these six yellow letters, there are teams who welcome with their hearts. Our work contributes, modestly, to making a mission shine that truly deserves to. And manufacturing giant letters that travel from opening to opening to celebrate every new step of a beautiful human adventure — that is exactly why we do this job.

Do you have a project for giant letters, an XXL logo or a monumental structure for an event, a brand or a territory?

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Giant Logo Hublot: when Swiss luxury rests on a mirror base

redac — Mon, 25 May 2026 19:23:33 +0000

Hublot: a brand that does nothing by halves

There are brands that demand something different. Hublot, the world-renowned Swiss watchmaking manufacture, is one of them. Every detail matters. Materials speak for themselves. The surface must be worthy of a name that has embodied excellence for decades.

When Hublot entrusts its XXL giant logo to Au Pied de la Lettre, an absolute standard of excellence is therefore imposed from the outset. No compromise. No approximation. A result that is, from the very first glance, worthy of the brand.

A complex symbol, a sculpture in its own right

The Hublot logo is not a letter. It is a sculpture. Two vertical uprights connected by two arcs — one concave, one convex — that correspond with absolute geometric precision. Every curve must be perfect. The radius, constant. The junction between the flat and the curved, imperceptible.

Reproducing this symbol as a 3D monumental logo requires expertise that very few manufacturers in France possess. The arcs demand millimetric rolling. The vertical uprights, irreproachable flatness. And the assembly of the whole must produce a piece that appears to have been cast from a single block, when in fact it is the result of dozens of distinct operations.

This is precisely the challenge that Au Pied de la Lettre, French leader in the manufacture of monumental logos and XXL structures, took on. And delivered.

Matt white meets mirror steel

This project introduces a combination of materials that is rare in our production. On one side, the matt white logo — a soft, luminous finish that absorbs light without aggressiveness. On the other, the polished mirror stainless steel base — a surface that perfectly reflects the lawn, the sky and the dark stone facade of the building.

Between the two, a striking contrast. The opaque white of the logo floats above the base which, in turn, disappears into its surroundings through total reflection. The structure does not weigh on the space. It exists. It asserts itself without imposing itself — which is, at its core, the very definition of understated luxury.

Every visitor who passes in front of this installation sees something different depending on the time of day, the light, the season. The base changes. The logo remains.

A mirror base: technique and aesthetics in the service of prestige

Achieving a mirror polish on a base of this dimension is no minor operation. The surface must be perfectly flat — the slightest defect is magnified by the reflective effect. Every angle must be sharp. Every edge, clean.

Furthermore, two adjustable lighting spots are integrated directly onto the top of the base. At night, they project a raking light across the white logo, creating an effect of texture and depth that no photograph fully captures. This is why this monumental structure exists equally well in full daylight and at nightfall — two atmospheres, one single piece.

On site: a presence that asserts itself quietly

Placed on the lawn in front of the dark stone facade, the giant Hublot structure does not occupy the space. It qualifies it. The mirror base blends into the lawn, reflecting the architecture. The white logo emerges, calm, certain of itself.

That is XXL communication in the service of a luxury brand: not seeking to impress through size, but through precision. Not decorating. Affirming.

Au Pied de la Lettre expertise: excellence as standard

This project illustrates a reality we have defended for years. Manufacturing for a luxury brand is not simply enlarging a logo. It is understanding what that brand embodies, and finding the materials, finishes and details that make the piece immediately recognisable as its own.

At Au Pied de la Lettre, we master steel, aluminium, rolling, welding, painting and polishing from A to Z. Everything is done in-house. Chance has no place here. Nothing is left to chance. And when a client like Hublot entrusts us with their symbol, we bring all of this expertise to bear on a single ambition: to deliver beyond what was expected.

The giant Hublot logo is today the most silent and most eloquent demonstration of that.

Do you have a project for a giant logo, an XXL monumental structure or a prestige installation? Luxury brand, corporate, events: let’s talk.

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Giant Letters Garden Padel at Roland-Garros: an XXL structure that opens onto the court

redac — Fri, 22 May 2026 14:06:37 +0000

Garden Padel at Roland-Garros: a prestigious giant structure

There are venues that must be earned. Roland-Garros is one of them. The Court Philippe-Chatrier as a backdrop. The red brick walkways of the world temple of tennis. It is in this exceptional setting that the Garden Padel giant letters were installed, signed Au Pied de la Lettre, French leader in the manufacture of XXL monumental structures.

Reproducing the visual identity of Garden Padel therefore carries an immense responsibility. Every colour must be respected. Every detail, held. No concession on the finish is conceivable — not here, not in this place.

A structure in two parts: navy blue and gradient

The Garden Padel monumental structure is made up of two distinct registers. At the top, GARDEN in massive navy blue letters, textured and dense. At the bottom, PADEL in a spectacular gradient: from vivid yellow to green, then to icy cyan.

Two families of forms, therefore. Two manufacturing logics. Two radically different finishes. And yet, a single coherent whole, placed on a navy blue base fitted with recessed LED spots.

Our teams mobilised the full manufacturing chain: CNC laser cutting, bespoke rolling and assembly, continuous welds imperceptible after finishing, navy blue epoxy paint with textured effect for the upper register, hand-applied chrome gradient on the PADEL letters, and low-consumption LED integration in the base. From raw steel to the monumental structure installed on site, we subcontract nothing.

The racket: when detail becomes signature

It is the detail that makes all the difference. Where others might have simply placed a plain P, we integrated a 3D padel racket in volume directly into the structure. Perforated, faithful to the real proportions of a racket, it sits naturally within the lettering without ever unbalancing it.

Manufacturing this piece required a fully dedicated process. Every perforation cut by laser. Every curve of the head rolled with precision. The junction between the racket and the rest of the PADEL lettering had to be imperceptible — as if it had always been there.

This kind of detail sums up well what we do at Au Pied de la Lettre. Not simply manufacturing giant letters. Understanding a brand identity and translating it into steel, down to the last millimetre.

A transport system that reinvents the rules

This project also introduces an innovation that very few manufacturers offer. The Garden Padel structure features an integrated protection and transport system: grey panels assembled like doors that entirely envelop the piece when closed.

From the outside, a compact and neutral block. Inside, the colourful structure waits. When the doors open, the gradient explodes. The reveal effect is immediate, spectacular, deliberate.

This is not packaging. It is a dramaturgy. The structure does not simply install — it reveals itself. And this ability to think the experience beyond the object itself is precisely what sets Au Pied de la Lettre apart from a simple supplier.

On site: a presence that defines the space

Installed in the walkways of Roland-Garros, facing the Court Philippe-Chatrier, the Garden Padel giant structure does not seek to blend into the surroundings. It captures them. Within moments, it becomes the natural visual landmark of the event.

Visitors converge towards it naturally. Photos follow one after another. Every image shared on social media becomes, effortlessly, an XXL communication action for the brand. That is the power of a well-designed monumental logo: it does not decorate, it embodies.

Au Pied de la Lettre expertise: far more than a manufacturer

Behind every project that leaves our workshops, there is a method. A method built project after project, client after client, over the years.

Au Pied de la Lettre is not a printer that simply enlarges things. We are first and foremost metalwork manufacturers, mastering steel, aluminium, rolling, welding and finishing from A to Z. Furthermore, we innovate with every project — the Garden Padel panel system is the most recent proof of this. A poorly executed gradient, a visible weld, a colour slightly off brand: these imperfections never reach the client. They are corrected in the workshop, before they are even noticed.

Today, this expertise allows us to work for sports clubs and internationally renowned events alike. The Garden Padel giant letters at Roland-Garros are, without doubt, the most eloquent demonstration of that.

Do you have a project for giant letters, an XXL logo or a monumental structure? Sports club, brand, event agency: let’s talk.

aupied2lalettre.com Discover all our projects

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Giant Logo Arbent: a luminous XXL signature leaves the Au Pied de la Lettre workshops

redac — Sun, 17 May 2026 11:34:08 +0000

The Arbent giant logo is not simply a word. It is made up of two distinct elements, complementary, and each demanding in its own way.

On one side, the giant icon logo: three interlocking triangles in green, yellow and navy blue, evoking relief, dynamism and depth. On the other, the “arbent” lettering in rounded typography, white lacquered, designed to illuminate.

Two families of forms. Two manufacturing logics. One single whole, mounted on a diamond-plate aluminium base, ready to shine.

In the workshops: where it all begins

The photos speak for themselves. Across several hundred square metres of workshop, overhead cranes, stocked sheets of metal and CNC machines: this is where the giant letters and XXL monumental logos of Au Pied de la Lettre are born.

For Arbent, the manufacturing process mobilised the full chain of expertise:

Laser cutting of sides and faces, with millimetre precision to respect the sharp angles of the geometric symbol
Folding and assembly of the triangles — every edge must be clean, with no burr, no approximation
Rolling of the lettering curves, to achieve perfectly regular rounded forms on each letter
Continuous welds, invisible once the finish is applied
Epoxy paint in three distinct shades for the symbol — green, yellow, blue — and white lacquer for the lettering
LED integration: low-consumption lighting concealed in the base and letters, capable of producing variable chromatic atmospheres, from cool blue to warm red

Light as a second material

What strikes you in the workshop photos is the way the XXL letters illuminate. LED lighting is not an accessory: it is an integral part of the project from the very first design stage.

The “arbent” letters become translucent under the effect of light, changing atmosphere according to the projected colour. In the evening, the effect is striking. At night, the monumental structure continues to exist, to communicate, to draw the eye.

That is what well-designed XXL communication looks like: a structure that never truly switches off.

A base that makes the difference

A detail noticed on every Au Pied de la Lettre project: the base. Here in diamond-plate aluminium, it is low, stable and clean. It houses the recessed LED spots directed towards the logo, guarantees the self-stability of the whole without ground anchoring, and facilitates transport and repositioning of the structure as needed.

A giant letter without a well-designed base is a beautiful piece placed on the floor. With a considered base, it becomes a monumental installation that asserts itself.

Au Pied de la Lettre expertise: far more than a manufacturer

Behind every giant letter or monumental logo — like the giant Arbent logo — that leaves our workshops, there is a method. A method built project after project, client after client, over the years.

We are also obsessed with detail. A poorly rolled curve, a visible weld, a colour slightly off brand: these imperfections never reach the client. They are corrected in the workshop, before they are even noticed. This is why our projects always look like what the brand expected. Often, better.

Today, this expertise allows us to work for local authorities and international brands, sporting events and corporate launches alike.

The giant Arbent logo is fully part of this trajectory.

Do you have a project for giant letters, an XXL logo or a luminous monumental structure?

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Giant Logo Airbnb: XXL communication makes itself at home on the Seine

redac — Tue, 12 May 2026 10:16:29 +0000

Airbnb: a global brand

Airbnb is one of the most recognised brands on the planet. Its continuous ribbon logo embodies people, places and the feeling of belonging. It is in this spirit that the brand organises the Host Summit every year — its major international gathering of the host community.

Reproducing the giant Airbnb logo therefore carries an immense responsibility. Every curve must be respected. Every proportion, held. No concession on the finish is conceivable.

This is precisely the challenge that Au Pied de la Lettre, French leader in the manufacture of giant letters and monumental logos, chose to take on. And to succeed at.

A technical challenge of the kind we love

This monumental logo resembles no classic letter. It forms a closed sculpture, in a continuous ribbon, with no right angles, no simple flat surfaces.

Furthermore, the site constraints add an additional difficulty. The parquet floor of the barge prevents any ground anchoring. The structure must therefore stand alone, install quickly and travel without damage.

Our teams mobilised the full manufacturing chain:

CNC laser cutting for perfect curves, to the millimetre
Bespoke rolling and assembly, with no pre-existing template for this unique form
Continuous welds, imperceptible after finishing
Dry assembly to validate every proportion before painting
Epoxy coating in the brand’s official signature red

Our teams master every step in-house. From raw steel to the monumental structure delivered on site, we subcontract nothing.

Absolute fidelity to the Airbnb brand guidelines

Reproducing a global brand’s logo in 3D volume means accepting total constraint. No creative freedom. No interpretation. A single requirement: to be perfectly faithful to the original.

The Airbnb red is not just any red. It is a precise, referenced shade, immediately recognisable by millions of people. The slightest chromatic drift shows. The slightest tonal deviation betrays the structure. Our teams therefore worked from the brand’s official files to identify the exact reference, then formulate a matching epoxy paint to the nearest thousandth.

Furthermore, the proportions of the Airbnb logo follow strict rules. The width of the ribbon, the diameter of the arcs, the total height of the form — every dimension is defined in the brand guidelines and tolerates no approximation. Before any cutting, our technicians modelled the piece in 3D to validate every measurement. The dry assembly, carried out before painting, then confirmed the conformity of the whole.

The result speaks for itself. Placed on the parquet floor of the barge, the giant Airbnb logo is immediately recognisable. Not because it is large. Because it is right.

A global brand. An expectation to match

Installed at the centre of the barge, facing the glass panels overlooking the Seine, the Airbnb XXL logo did not simply occupy the space. It defined it.

A natural rallying point, a selfie magnet, an immediate visual landmark: within a few hours, the structure had become the beating heart of the event. Every photo shared on social media became, effortlessly, an XXL communication action for the brand.

That is the power of a well-designed giant letter or monumental logo: it does not decorate, it communicates.

When French expertise shines on a grand scale

Au Pied de la Lettre today establishes itself as the undisputed leader in the manufacture of XXL monumental structures in France. From giant letters on the shores of Lake Geneva to bespoke event logos, from major brand signatures to territorial identities — we bring the same standard of excellence everywhere.

This leadership position is not down to chance. It is built on years of rigorous manufacturing, complex projects brought to completion, and a constant obsession: to deliver beyond what the client expected.

The Airbnb logo is today one of the most eloquent demonstrations of that.

Do you have a project for giant letters, an XXL logo or a monumental structure? Local authority, brand, event agency: let’s talk.

aupied2lalettre.com Discover all our projects

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Giant Letters Lausanne Switzerland at Lake Geneva: an XXL signature at the foot of the Alps

redac — Sun, 12 Apr 2026 15:21:24 +0000

Giant Letters Lausanne Switzerland Lake Geneva: a first project for the City

Au Pied de la Lettre signs here its first giant letters project in Lausanne, Switzerland, on Lake Geneva — a strategic milestone in the international development of our expertise.

Located on the shores of Lake Geneva, with the Alps as a backdrop, these letters offer an exceptional setting. The city benefits from a strong visual attraction point, immediately identifiable and widely shareable on social media.

This project also confirms our company’s ability to export a recognised expertise. For more information about the destination, you can visit the official website of the City of Lausanne: www.lausanne.ch

Anti-graffiti aluminium giant letters Lausanne Switzerland, designed to last

The Lausanne Switzerland Lake Geneva giant letters were designed to stand the test of time while maintaining a premium aesthetic.

In practical terms, we chose:

Aluminium: a durable, recyclable material perfectly suited to outdoor use
Anti-graffiti coating: effective protection against vandalism
Refined finishes: smooth surfaces and premium quality
Resistance to lakeside weather conditions

These technical choices guarantee excellent durability and limit maintenance costs for the local authority.

Self-weighted, moveable giant letters Lausanne Switzerland — no constraints

One of the great advantages of the Lausanne Switzerland Lake Geneva giant letters lies in their intelligent design.

The structure is:

Self-weighted (no heavy anchoring)
Quick to install
Easily repositioned as needed
Suited to sensitive or prestigious sites

The city therefore retains great flexibility in the management of its public spaces. This type of solution is particularly appreciated for tourist areas such as lakeside locations.

Discover our full expertise: aupied2lalettre.com

Illuminated letters to enhance the landscape

Once night falls, the Lausanne Switzerland Lake Geneva giant letters reveal their full potential.

Thanks to integrated LED lighting:

The site is enhanced in the evening
The letters become visible from a distance
The mirror effect on the water reinforces the visual impact
Colours can be adapted to events

The structure becomes a true visual landmark, as powerful by day as by night.

A powerful tool for attractiveness and self-promotion for cities

Today, the Lausanne giant letters are far more than simple decoration.

They allow the city to:

Create an unmissable photo spot
Generate content on social media
Attract visitors
Showcase the city

Every photo taken in front of these letters becomes natural advertising. It is a highly effective tool for developing a destination’s profile.

French expertise that travels internationally

With this project, Au Pied de la Lettre confirms its position as leader in the manufacture of giant letters.

Our mission is clear:

Design durable structures
Offer innovative solutions
Support local authorities
Export our expertise

The Lausanne Switzerland Lake Geneva giant letters perfectly illustrate our ability to respond to projects of international scale.

Why install giant letters #Lausanne?

Giant letters allow a city to:

Create an iconic location
Strengthen tourist appeal
Modernise the city’s image
Generate continuous visibility

These XXL structures are now a standard in the communication of modern cities.

Do you have a giant letters project?

Are you a local authority, tourist destination or events professional? Call on a recognised leader in XXL letter manufacturing.

Au Pied de la Lettre guarantees a project managed from A to Z, with manufacturing quality and visual impact worthy of your image.

Discover our giant letter projects across France and Europe:

aupied2lalettre.com

L’article Giant Letters Lausanne Switzerland at Lake Geneva: an XXL signature at the foot of the Alps est apparu en premier sur Aupied2lalettre.

Giant Letters Huy: an XXL 3D selfie spot in the heart of Belgium

redac — Mon, 06 Apr 2026 14:40:03 +0000

The giant letters Huy have established themselves as an unmissable element of the urban landscape in Belgium. Installed on the banks of the Meuse, these XXL 3D monumental letters give the town a genuine selfie spot capable of shining well beyond its borders.

With the message “Dis-moi Huy”, this installation reinforces tourist appeal while celebrating the strong identity of this Meuse riverside town.

A strong identity for a forward-looking town

With the three-dimensional message “Dis-moi Huy“, the town clearly affirms its ambition:

reinforce its visual identity,
create an unmissable point of attraction,
generate an immediate impact on social media.

Installed with the collegiate church, the cable car and the fort as a backdrop, these letters become a true urban totem. Following the example of major international cities, Huy joins the towns that have understood the importance of these installations in their communication strategy.

Giant Letters Huy: international visibility

Like many towns around the world, Huy is investing in monumental letters to strengthen its image.

The giant letters Huy become:

a powerful visual symbol,
a territorial marketing tool,
a viral digital support.

Giant letter manufacturer: internationally recognised expertise

At Au Pied 2 la Lettre, we design and manufacture monumental aluminium letters built to last and perform over time.

Our technical commitments:

High-quality aluminium structures, 100% recyclable
Resistance to extreme outdoor conditions (wind, UV, corrosion)
Premium finishes (powder coating, anti-graffiti)
Low-consumption LED lighting, fully customisable
Self-supporting or ballasted design for flexible installation

Every project is studied to combine aesthetics, safety and durability, meeting the requirements of the most ambitious local authorities.

Huy: a dynamic town driven by events

The installation of the letters is part of a rich period for the town, including:

the creation of the Mur de Huy Classic, an international U23 cycling race,
the Septennales festivities,
musical cruises on the Meuse.

All events that strengthen Huy’s appeal and find in these monumental letters an ideal communication support.

Leader in XXL letters: expertise in the service of territories

With numerous projects completed in France and abroad, our company has established itself as a key player in the manufacture of giant letters.

We support local authorities with a comprehensive approach:

creative design,
technical engineering,
industrial manufacturing,
on-site installation.

Objective: to create iconic, durable and impactful installations.

Conclusion: the giant letters Huy, a powerful communication lever

The giant letters Huy perfectly illustrate the evolution of communication strategies in modern towns.

Visibility,
Attractiveness,
Digital impact.

A strategic investment for any local authority wishing to make a lasting impression.

Do you have a project for giant letters, a monumental structure or territorial signage? Local authority, tourist office, event organiser: let’s talk.

aupied2lalettre.com Discover all our projects

L’article Giant Letters Huy: an XXL 3D selfie spot in the heart of Belgium est apparu en premier sur Aupied2lalettre.