The programme Capital, broadcast on M6, recently dedicated an immersive feature to our company Au Pied de la Lettre.
Over several days, the Capital teams followed us through three key stages of our design, manufacturing and installation of XXL giant logos and letters. A feature that shines a light on the work of a committed team, serving towns, businesses, events and sports clubs, helping them to stand out and communicate on a grand scale.
First stage: supporting a local authority from the very first discussions
The feature begins during a meeting with the team of the municipal council of the commune of Juziers, in the Val-d’Oise.
This sequence illustrates an essential stage of our support. The objective is threefold:
- present our giant letter and monumental logo solutions,
- share our technical and creative expertise,
- but also listen to the expectations, wishes and objectives of the commune.
This phase allows us to identify potential installation sites, discuss intended uses and explore possible technical solutions, as well as the required budget.
Second stage: an immersive visit to our manufacturing workshops
The Capital cameras then made their way to our manufacturing workshops, where our XXL productions take shape.
The feature highlights:
- the manufacturing process,
- the various production stages,
- and the central role of our teams, who guarantee the quality, durability and safety of every project.
Several works in progress are shown, including projects for the communes of Chamonix, Château-Thierry, Seyssinet-Pariset, as well as for the Enduropale at Touquet–Paris-Plage.
The feature also covers our Boulay-Moselle letters, specially developed for roundabout installations, incorporating a patented solution designed to guarantee the safety of motorists when installed alongside roads.
Third stage: a spectacular installation at Mareuil-le-Port
Finally, the team from Capital followed the installation of a 6-metre-high giant bottle, accompanied by giant letters, in the commune of Mareuil-le-Port.
This sequence concretely illustrates our ability to deliver spectacular, visible and symbolic projects, directly connected to local identity and heritage.
Communicating in XXL, for territories — and far beyond
Through this feature, Capital shines a light on far more than a simple product. It shows the collective work of a team that supports:
- local authorities,
- businesses,
- events,
- and sports clubs,
in their ambition to stand out, differentiate themselves and communicate on a grand scale.
Our structures are designed to be moveable, with numerous personalisation options, offering great freedom of use over time.
Durable and responsible communication solutions
To conclude, this Capital (M6) feature underlines our commitment to durable, cost-effective and ecological communication solutions.
Designed to last, our giant letters and logos become true landmark features in the locations where they are installed, while limiting their environmental impact.
Visible, useful and responsible — supports that leave a lasting impression.
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