Mondial de l'Auto 2024: Au Pied de la Lettre signs an XXL 3D logo at the entrance of the show
Today opens in Paris the long-awaited Mondial de l’Auto 2024, one of the most important automotive events in the world, attracting hundreds of thousands of enthusiasts and industry professionals every year. This internationally renowned show is an unmissable platform for the biggest names in the automotive sector, with more than 1 million visitors expected this year, coming to discover the latest technological innovations and new vehicle models.
Au Pied de la Lettre, French leader in the manufacture of durable XXL structures, is proud to have been chosen by the organisers of the Mondial de l’Auto to design and manufacture the monumental 3D logo that adorns the main entrance of the show. This logo, standing over 3 metres tall, is far more than a simple structure — it has become the modern, luminous photocall where visitors rush to capture a memory of their visit.
A logo at the heart of the show, designed for the visitor experience
Why choose an XXL 3D aluminium logo?
This impressive structure, made from recyclable aluminium, embodies not only innovation and modernity, but is also an example of quality French manufacturing. The organisers of the Mondial de l’Auto chose excellence by entrusting us with the creation of this unique piece, demonstrating their commitment to prioritising French expertise and sustainable solutions for the environment.
The logo, fitted with low-consumption LED lighting, combines aesthetics with compliance with current ecological standards. Furthermore, its innovative design makes it moveable and self-weighted, allowing for flexible and secure installation anywhere in the show or at other events.
The pride of working for an iconic institution
Working for an institution such as the Mondial de l’Auto is a true source of pride for our team at Au Pied de la Lettre. This project underlines our expertise and our commitment to creating XXL structures that leave a lasting impression and add an unmissable visual dimension to events of this scale. We always strive to deliver innovative, aesthetic and eco-responsible solutions, placing French manufacturing at the heart of our approach.
The future of eco-responsible XXL signage
At a time when environmental concerns and sustainability are at the centre of discussions, our involvement in events such as the Mondial de l’Auto proves that innovation and aesthetics can go hand in hand with an ecological approach. Our structure is a model of eco-responsible design, and we will continue to promote low-environmental-impact solutions across all our future projects.
