A Monumental and Eco-Friendly Structure
Au Pied de la Lettre, manufacturer of 3D aluminium logos and specialist in giant lettering, is proud to present its latest project: the aluminium production of Décathlon’s new 3D logo. Installed on a self-weighted base clad with Douglas wood slats, this large format logo now adorns the Décathlon store in Rennes, located at Village Betton. A project that is both spectacular and responsible, aligned with the values of innovation and sustainability championed by France’s favourite sports retailer.
Eco-Friendly and Local 3D Aluminium Logo Manufacturer
The Décathlon logo structure was designed in aluminium, a material recognised for its durability and infinite recyclability. By opting for this metal, Décathlon and Au Pied de la Lettre reaffirm their commitment to low-impact environmental manufacturing. Aluminium also offers the advantage of excellent weather resistance, guaranteeing a prolonged service life for this iconic installation.
The base of the logo was clad with Douglas wood slats, a species prized for its robustness and natural resistance to outdoor conditions. Sourced from the Corbion sawmill in Belgium, this wood is part of a short supply chain approach, reducing the carbon footprint linked to transport and supporting the local economy. This choice of materials reflects a desire to combine aesthetics, solidity and eco-responsibility.
Décathlon: an Iconic Brand in Full Evolution
Founded in 1976, Décathlon has become a true institution in the world of sport. With nearly 1,700 stores across more than 70 countries, the brand continues to innovate to offer sports equipment accessible to all. The recent redesign of its logo reflects this drive for modernisation and adaptation to new consumer expectations.
Investing in a 3D aluminium logo for signage and XXL communication is a strategic choice for Décathlon. By installing giant lettering and an XXL structure in Rennes, the brand affirms its local presence while offering visitors an interactive and instagrammable space. This type of installation, often referred to as a “selfie spot”, becomes a genuine asset for strengthening brand visibility and creating a strong connection with its community.
Recognised Expertise in XXL Manufacturing
Specialist in giant lettering and 3D logo design, Au Pied 2 la Lettre supports major brands in showcasing their visual identity. As a supplier of giant letters, our expertise allows us to create impressive and durable structures, ideal for capturing attention and making a lasting impression.
We make our XXL manufacturing expertise available to businesses, whether for monumental letters destined for events, store entrances or urban projects. Our commitment to eco-design and short supply chain working allows us to offer bespoke solutions, combining quality, aesthetics and respect for the environment.
We invite businesses and institutions to discover our projects and contact us to bring their large format signage projects to life.
Would you like a unique and striking structure for your brand or your event? Contact us for a personalised study of your project!