Au Pied 2 La Lettre, national leader in the manufacture of 3D XXL letters and logos, signs a new monumental project for the ONE PROVENCE territorial brand, recently launched in the Bouches-du-Rhône. This work, installed at the entrance of Marseille Provence Airport (Marignane), now welcomes more than 9 million travellers per year with elegance and visual impact.
A 100% French premium manufacture
Like all our projects, the “ONE PROVENCE” letters were entirely designed and manufactured in our French workshops, with quality standards worthy of the greatest brands:
- Aluminium letters (4 mm thick sheet), guaranteeing durability, robustness and weather resistance
- Self-weighted base of 40 cm in height, designed to invite photo opportunities and conviviality
- Finish with no sharp edges, no visible screws, for a refined and safe aesthetic
- Anti-graffiti paint, for a perfect long-term appearance, even in urban areas
- Integrated multicolour LED lighting for a high-impact night-time illumination
- Mobile structure, easily repositioned according to event or seasonal needs
Artistic personalisation signed François Noël
The artistic personalisation of these letters was entrusted to François Noël, a painter known for his colourful and expressive universe. The decoration was carried out as a live performance, bringing a unique and emotional dimension to this installation. A video of this performance will be available on our site shortly.
Why territorial brands choose giant letters
3D monumental letters have become genuine tourist communication tools for towns, cities, departments and regions. They serve to:
- Anchor the visual identity of a territory,
- Create iconic locations conducive to sharing on social media,
- Boost tourist appeal by creating viral photo spots,
- Promote local initiatives and strengthen the sense of belonging.
ONE PROVENCE, the new territorial brand carried by the Aix-Marseille-Provence Metropolis, made the strategic choice to position this structure at the airport entrance — the first point of contact for millions of visitors. A decision that is both symbolic and performative, embodying the dynamism and modernity of the Provençal territory.
Our second signature in Marseille
This is not a first for our company in the Phocaean city: having already created the famous letters for the Marseille Tourist Office, which became an unmissable landmark within months, we reaffirm here our roots in the region and our ability to deliver large-scale projects with a premium finish.
A unique expertise recognised at national and international level
Au Pied 2 La Lettre stands out through a high-end approach, constant attention to detail, and complete mastery of the production chain, from 3D design to on-site installation.
We are today a reference for local authorities, metropolitan areas and brands seeking visibility, design and durability.
Do you have a project or an idea?
Contact us to imagine together your XXL urban signature and showcase your territory or brand with a 100% French, bespoke and iconic project.