Lettres géantes Deauville

The Magic of Giant Letters in Deauville: An Innovation by Au pied 2 la lettre

A recognised expertise

Since 2018, Au Pied 2 La Lettre has been the French specialist in ultra-resistant XXL manufacturing. Our company stands out through its French manufacturing and bespoke solutions in urban giant letters. To mark the centenary of the Deauville Boardwalk, we are proud to present our latest project: giant letters installed on the beach, a new iconic landmark for the town.

A Major Project for Deauville

To celebrate the centenary of the Boardwalk, Deauville chose to invest in giant aluminium letters with an epoxy coating. These letters are therefore designed to last several decades. They embody a touch of modernity at the heart of this historic site, offering visitors a new opportunity to capture unforgettable memories along the iconic promenade.

An Evolving Installation

Furthermore, these letters are not simply a seasonal attraction. They will be relocated according to events and seasons, making them a dynamic and evolving element of the Deauville landscape.


Why Invest in Giant Letters?

Strengthening Territorial Appeal

Giant letters are a strategic investment for local authorities and tourist offices. They attract visitors, strengthen the town’s visual identity and quickly become must-sees for tourists. Having your photo in front of these Deauville giant letters will become a rite of passage for every visitor.

Viral Reach on Social Media

Nowadays, instagrammable spots are a powerful communication lever. With hashtags such as #DEAUVILLE, these giant letters will generate viral content, increasing the town’s visibility on social media and attracting even more visitors.


We will find solutions to meet your needs

Au Pied 2 La Lettre puts its expertise and experience accumulated since 2018 at your service. Our responsive and available team is capable of delivering anywhere in the world, ensuring high-quality products adapted to all budgets, and manufactured using a variety of materials such as aluminium, steel, stainless steel, resin, polystyrene, wood and cardboard.

Durable and Versatile Materials

Aluminium letters with epoxy coating, such as those installed in Deauville, guarantee exceptional durability. They withstand bad weather and the test of time. This robustness ensures optimal longevity — an essential criterion for outdoor installations.


Giant Letters as Works of Art

In summary, the Deauville giant letters, designed by Au Pied 2 La Lettre, are far more than simple urban decoration. They are a genuine work of art, a powerful communication tool and a major asset for territorial appeal.

For more information on our giant letter solutions, visit our solutions page.


Contact us:

Au Pied 2 La Lettre: Your giant letter expert since 2018.

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