In front of La Rochelle railway station, graceful monumental cursive aluminium letters now welcome the millions of travellers who set foot each year on Rochelais soil. More than 3 million visitors pass through this iconic location, now enhanced by an elegant, modern and resolutely photogenic creation.
An installation designed to showcase the city's image
The municipality of La Rochelle wanted to offer a strong and unifying visual landmark in the immediate vicinity of the station, the true gateway to the city. These monumental letters symbolise the Rochelais identity: welcoming, authentic and looking out to sea. A genuine urban signal and unmissable photo spot, this installation fully contributes to the tourist and cultural development of the territory.
Industrial and eco-responsible manufacturing in the Ardennes
Like all our projects, these giant letters were designed and manufactured in our Ardennes workshops, at the heart of French craftsmanship.
Made from mechanically welded aluminium, with epoxy coating and low-consumption LED lighting, they combine mechanical resistance, durability and eco-responsibility. Our approach favours recyclable materials, precise manufacturing processes and careful assembly, guaranteeing an impeccable finish down to the smallest detail.
An elegant design already embraced by the people of La Rochelle
Installed recently, the “La Rochelle” letters immediately won over residents and visitors alike. Selfies and posts are multiplying on social media, proof of the enthusiasm surrounding this new visual signature of the city. Their fluid and elegant cursive form evokes the gentleness of the Atlantic coastline while asserting a contemporary and warm identity.
Durability, elegance and a fully customisable concept
Designed to withstand bad weather and wind, these giant letters are self-weighted, dismountable and moveable according to the needs of local authorities. Our concept is fully customisable: shapes, colours, finishes, lighting and materials all adapt to each project. Whether for a fixed or event-based installation, our 3D structures offer an aesthetic and durable solution for communicating on a grand scale.
Would you like to give your town or event XXL visibility?
Contact us to imagine your bespoke giant letters, manufactured with passion and precision in our French workshops. 📞 07 83 93 83 30