A new visual identity for one of the Grand Est’s largest tourist sites
It is with great pride that Au Pied 2 La Lettre was selected following the tender launched by the managers of Lac de Madine for the design, manufacture and installation of several major elements of its new signage.
Located in the heart of the Parc naturel régional de Lorraine, between Metz, Verdun and Nancy, Lac de Madine is one of the most important tourist destinations in the Grand Est region. A true nature destination, it welcomes hundreds of thousands of visitors every year who come to enjoy its water activities, beaches, preserved natural spaces, leisure facilities and exceptional environment.
With the aim of strengthening its appeal and visibility, the site manager launched an ambitious overhaul of its outdoor signage to improve visitor reception while developing its presence on social media.
A strategy focused on visibility and visitor experience
Today, the image of a destination is built as much online as on site. Lac de Madine wanted to modernise its site entrances and create new visual points of interest allowing visitors to share their experience.
The objective was twofold: modernise the site’s visual identity, and create photogenic installations encouraging content sharing on social media.
Why Lac de Madine chose Au Pied 2 La Lettre
Au Pied 2 La Lettre stood out thanks to several key strengths: fast production capacity, complete project management from concept to installation, genuine design expertise, geographical proximity within the Grand Est region, and a proven track record on projects across France and Europe.
Our full mastery of the production chain also allows us to deliver high-performance solutions while optimising costs. Above all — our ability to respond to all of a site’s signage needs in a single global offer: site entrances, XXL structures, selfie spots, illuminated totems, directional signage.
Solutions deployed at Lac de Madine
Several complementary installations were designed, manufactured and installed by our teams:
- A curved faux 3D structure integrated into a roundabout, enhancing one of the site’s main entrances
- A straight faux 3D structure at the site entrance, ensuring immediate identification on arrival
- XXL 3D giant letters — self-weighted, moveable and illuminated at night — a must-visit selfie spot
- Illuminated totems to guide visitors while reinforcing the site’s visual identity
Ecological and durable solutions
All installed structures were designed to ensure a long service life, using robust, recyclable materials requiring minimal maintenance.
A new landmark project for Au Pied 2 La Lettre
This project perfectly illustrates our ability to support local authorities, tourist offices, tourist destinations and site managers in their territorial development projects.
We warmly thank the teams at Lac de Madine for their trust. We are proud to have contributed to this new milestone in the development of this iconic Grand Est site.
Do you have a project for giant letters, monumental signage or tourist destination branding? Local authority, tourist office, natural site: let’s talk.