Recognized expertise
Since 2018, Au pied 2 la lettre has been France’s leading specialist in ultra-durable XXL installations. Our company stands out for its French manufacturing and custom solutions in giant urban letters. To mark the centennial of the Planches de Deauville, we are proud to present our latest project: giant letters installed on the beach, a new iconic landmark for the city.
A Major Project for Deauville
To celebrate the 100th anniversary of the Promenade des Planches, Deauville has chosen to invest in giant aluminum letters with an epoxy coating. These letters are designed to last for decades. Indeed, they bring a touch of modernity to this historic site, offering visitors a new opportunity to capture unforgettable memories along the legendary promenade.
A Scalable System
What’s more, these letters aren’t just a seasonal attraction. They will be repositioned to reflect different events and seasons, making them a dynamic and ever-changing feature of Deauville’s landscape.
Why Invest in Giant Letters?
Enhancing Regional Attractiveness
Giant letters are a strategic investment for municipalities and tourist offices. They attract visitors, strengthen the city’s visual identity, and quickly become must-see attractions for tourists. Having your photo taken in front of these giant letters in Deauville is set to become a must-do for all visitors.
Social Media Sharing
These days, Instagram-worthy spots are a powerful marketing tool. As a result, with hashtags like #DEAUVILLE, these giant letters will generate viral content, boosting the city’s visibility on social media and attracting even more visitors.
We will find solutions to meet your needs
Au pied 2 la lettre offers you the expertise and experience we have built up since 2018. In addition, our responsive and dedicated team can deliver anywhere in the world, providing high-quality products suited to every budget and made from a variety of materials, including aluminum, steel, stainless steel, resin, polystyrene, wood, and cardboard.
Durable and Versatile Materials
Aluminum letters with an epoxy coating, such as those installed in Deauville, offer exceptional durability. They are weather-resistant and built to last. This robustness ensures optimal longevity, an essential requirement for outdoor installations.
Giant letters as works of art
In short, the giant letters in Deauville, designed by Au pied 2 la lettre, are more than just urban decoration. They are a true work of art, a powerful communication tool, and a major asset for the region’s appeal.
For more information about our giant letter solutions, visit our Solutions page.
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Contact us:
- Website: www.aupied2lalettre.com
- Social media: Facebook Deauville
Au pied 2 la lettre: Your expert in giant letters since 2018.

